Toyota ‘Says a Lot’ in Brand New 2023 Toyota Crown Campaign

PLANO, Texas, January 9, 2023 /PRNewswire/ — Toyota invitations drivers to face out on the all-new 2023 Toyota Crown with its “Says So A lot” marketing campaign. The marketing campaign conveys how nice it feels to showcase the beautiful model and efficiency of Toyota’s model new sedan.

Expertise the totally interactive Multi-Channel Publication right here:

“‘Says a Lot’ celebrates the shopper who all the time reaches the subsequent milestone,” he mentioned. Lisa Materazzo, group vice chairman, Toyota Advertising, Toyota Motor North America. “The model new Toyota Crown buyer desires a car they are often pleased with and celebrates their achievements. The marketing campaign showcases the sedan’s dynamic presence and elegance that can assist our drivers stand out within the crowd.”

The totally built-in focused marketing campaign was developed by Saatchi & Saatchi. The marketing campaign expresses the arrogance of driving the redesigned sedan and “Says a Lot” about what the customer will expertise driving the 2023 Toyota Crown.

Within the :30 spot, titled “merger,” managing rachel mcdonaldViewers are invited to think about the moments once they can effortlessly stand out in model within the all-new Toyota Crown. The spot showcases the daring styling, world-class consolation and elevated trip peak of the Toyota Crown, whereas the principle character commutes to work and arrives at a college assembly.

Media Placements

The “Says a Lot” Toyota Crown marketing campaign covers linear TV, digital video, digital content material, audio streaming, programmatic, paid social media and search. It consists of high-profile Community Prime and sports activities programming, NFL Wild Card video games and Divisional Playoffs, NBA and extra. Digital content material/video consists of companions like The Atlantic, Hulu, Discovery, Peacock, YouTube and extra. Associates embrace Yahoo, Google and iHeart Media, amongst others. It really works on Paid Social, Meta, LinkedIn, Reddit and Pinterest.

Broadcast level traceable here. Please click on for footage and credit here.

Concerning the 2023 Toyota Crown

fully new 2023 Toyota Crown Toyota brings daring model to the highest of the sedan vary. It is a trip prepared to face out from the group with its huge wheels, flowing silhouette and distinctive paint choices. The Toyota Crown brings loads of model and the added confidence of ordinary AWD and a selection of two electrical Toyota powertrains, together with the primary Hybrid MAX system.

Constructed on Toyota’s GA-Okay platform (TNGA-Okay), the all-new Toyota Crown options an upgraded stance that is available in half from customary 19-inch or current 21-inch wheels – the biggest ever on a Toyota sedan. The massive diameter wheels elevate the Toyota Crown up and provides the car a powerful stance, serving to drivers see the street clearly.

The Toyota Crown comes well-equipped with a Producer’s Steered Retail Value (MSRP). $39,950 For the XLE observe, $45,550 For restricted class and $52,350 For platinum class. The car will arrive at Toyota dealerships in early 2023.

Out there in three lessons, XLE, Restricted and Platinum, Toyota Crown will provide a selection of two hybrid powertrains: Hybrid MAX (obtainable in Platinum class solely) or Toyota Hybrid System (THS).

Key Options embrace:

  • Reimagined Sedan with Daring Design, World-Class Consolation and Raised Experience Top
  • Hybrid Powertrain Commonplace with First Hybrid MAX or Toyota Hybrid System Choice
  • The Hybrid MAX combines a 2.4 L Turbo Hybrid Engine for 340 HP and 400 lb-ft with a Rear eAxle. torque
  • Spacious Inside and Quiet Driving; Commonplace Adaptive Variable Suspension on Platinum
  • Platinum-Grade Affords Distinctive Bi-Tone Paint and Commonplace 21-Inch Wheels
  • Toyota’s Model New Commonplace for Audio Multimedia System with 12.3-inch Touchscreen

About Toyota

Toyota (NYSE:TM) has turn out to be a part of the cultural material. North America For over 60 years, our Toyota and Lexus manufacturers, in addition to our greater than 1,800 sellers, have been dedicated to advancing sustainable, next-generation mobility.

Toyota immediately employs greater than 48,000 folks. North America Contributing to the design, engineering and meeting of roughly 43 million automobiles and vans at our 13 manufacturing websites. 14th manufacturing facility of Toyota by 2025 north carolina will start to fabricate automotive batteries for electrical automobiles. With extra electrical automobiles on the street than every other automaker, greater than 1 / 4 of the corporate’s 2021 North American gross sales have been electrical.

Via the Begin the Inconceivable marketing campaign, Toyota highlights the way it companions with neighborhood, civic, educational and authorities organizations to deal with our society’s most urgent mobility challenges. We consider that something is feasible when persons are free to behave. For extra details about Toyota, go to:

Media Contact Data:

Paul Hogard
Toyota Motor North America
[email protected]

Ava Weaver
for Toyota
[email protected]

For buyer inquiries, please name 800-331-4331.

SOURCE Toyota Motor North America

#Toyota #Lot #Model #Toyota #Crown #Marketing campaign


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