Tesla Beats BMW to Claim US Top Luxury Brand Title for the First Time in 2022

Tesla did what it could not in 2021 and surpassed BMW to assert the title of high luxurious automotive model within the US in 2022. This marks the primary time a US automaker has held the title in practically 25 years, and the ultimate outcomes weren’t even shut.

In 2021, Tesla bought solely 23,244 fewer autos within the US than BMW, however in 2022, Tesla fully reversed the e-book. In keeping with estimates made by Automotive Information Analysis and Knowledge MiddleTesla bought greater than 491,000 automobiles within the US final yr, 56% greater than they might promote in 2021. 1.3% from 2022.

What makes the success much more spectacular is that Tesla elevated its gross sales by 56% and total gross sales within the US luxurious phase fell 8%.

After BMW, the numbers drop additional, with Mercedes-Benz in third place with 286,764 gross sales, adopted by Lexus (258,704), Audi (186,875), Cadillac (134.726), Acura (102.306) and Volvo (102.038).

In keeping with registration knowledge, Tesla managed to seize two-thirds of the electrical car market share within the US with a powerful final yr. experian. To present you an thought of ​​how dominant management that is, Tesla’s market share is larger than the remainder of your complete trade.

Now that Tesla has taken the crown of most luxurious model within the US, the subsequent query is who will get it from them and when. With BMW greater than 158,000 automobiles away, it appears to be like like it’s going to take a while earlier than they or anybody else will get near Tesla’s numbers once more.

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