Mercedes unveils fourth-quarter sales growth led by ‘electric product offensive’

Mercedes launched its This autumn and 2022 gross sales report, and electrical autos led the corporate’s development.

Mercedes will increase its electrical provides much faster than traditional competitors. The corporate presently provides as much as eight electrified fashions in choose markets, multiples of the quantity supplied by BMW, Porsche and Audi, and even dwarfs most non-premium manufacturers worldwide. Due to this aggressive electrification, the model reported a robust year-end and a transparent path to buyers.

In accordance with Mercedes’ press launch, the corporate has offered a complete of two.04 million autos worldwide (slightly less than premium market leader BMW), with 350,949 models offered in the US solely. Inside this general determine, Mercedes tremendously elevated EV gross sales by 124%, promoting a complete of 117,800 EVs worldwide, of which 12,421 had been offered within the US.

Globally, This autumn was an extremely profitable quarter for the corporate, growing gross sales by 17%, whereas Mercedes nonetheless completed the 12 months down 1% from 2021.

Trying on the extra model-specific figures, within the US the Mercedes EQS was the clear chief by way of SUV/sedan EV gross sales. 10,365 models made the corporate’s oldest Mercedes EV a terrific success, whereas its extra not too long ago launched EQE and EQB siblings achieved gross sales of 384 and 1672, respectively.

“The robust year-end outcomes and the exponentially rising quantity of our EV portfolio are testomony to the robust demand for Mercedes-Benz EQ, luxurious and business autos within the US market,” stated Dimitris Psillakis, President and CEO of Mercedes-Benz USA. “We’ll proceed to advance our technique and ship essentially the most fascinating luxurious automobiles, SUVs and business autos, with a refocus on the total lineup of 5 EQ fashions and Premium Autos.”

Ola Källenius, international CEO of Mercedes-Benz, there was a similarly positive message for investors within the worldwide press launch; “2022 marks one other profitable 12 months within the transformation of Mercedes-Benz: we have now greater than doubled our BEV gross sales, demonstrated our excessive declare in electrics with the 1,200 km EQXX check drive and marked a brand new report 12 months for Mercedes-Maybach with gross sales. It elevated by 37%,” stated Mr. Källenius. “We’ll proceed our mission to ship essentially the most fascinating electrical automobiles in 2023 and additional improve our BEV and Premium gross sales.”

A profitable gross sales quarter is not the one cause for Mercedes, both. The corporate now owns Announced its EV charging network in the United States and increasing its autonomous driving package deal to North America, main its conventional rivals in additional than simply BEV choices. And with the German luxurious big’s newest bulletins about upcoming software program enhancements at CES, it would not appear to be chopping the gasoline.

For Mercedes, the aim is obvious, transferring in direction of the EV future, it ought to proceed to affect quickly and deal with increasing EV manufacturing within the coming years to compete with EV-only manufacturers like Tesla. And whereas the corporate is clearly heading in the right direction, it nonetheless has a protracted method to go.

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Mercedes unveils fourth-quarter gross sales development led by ‘electrical product offensive’

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