Mercedes and Superplastics Launch New Deal, Character at CES 2023

In case you see the phrases “Mercedes” and “Superplastic” in the identical sentence, you might be ready for a revolutionary new materials that’s stronger than metal and lighter than air.

Mercedes and Superplastic digitally animated short REL
Mercedes and leisure model Superplastic have teamed as much as create a brand new character for a brand new digital animated quick movie that premiered at CES.

You may nonetheless be proper – no less than in regards to the new materials. The German luxurious automaker is collaborating with leisure model Superplastic for a brand new character: Superdackel.

Identified for its unique content material on social media and its universe of artificial celebrities dropped at life by “extraordinarily restricted” drops of toys and clothes, Superplastic is collaborating with Mercedes for the brand new character highlighted in a brand new digitally animated quick movie referred to as “Superdackel.” ”

He’s the Superplastic reinvention and heroic alter ego of the basic “nodding canine” decoration “Wackeldackel”, a beloved cultural icon that has graced the hearts and dashboards of generations of drivers all over the world.

A film?

The spotlight of the CES launch would be the animated quick movie starring Superdackel and Superplastic principal characters Janky and Guggimon. Plot: Janky and Guggimon “borrow” a Mercedes-Benz from a dealership showroom once they discover Wackeldackel within the automotive late one evening.

Superdackel from Mercedes REL
Superdackel is teaming up with Superplastic originals Janky and Guggimon on the brand new film.

The trio then take a stroll by the moonlit streets of New York Metropolis the place they encounter drama, automotive chases and a magical area whale. The shy and dignified Wackeldackel transforms into his new persona, Superdackel, because the evening progresses, influenced by his newfound pals.

Each manufacturers got here collectively to create sudden tales and experiences. After an preliminary dialogue a couple of potential collaboration, the 2 companions shortly realized that Wackeldackel was the right principal character for his or her story. In any case, folks all over the world like to customise their automobiles and mobility experiences, and identical to our automobiles, they’re changing into increasingly more digital.

“Mercedes-Benz has reinvented and reinterpreted its model and automobiles for a contemporary, digital age – so why not get an replace on the long-lasting Wackeldackel too? Bettina Fetzer, Vice President of Communications and Advertising, Mercedes-Benz AG, mentioned, “We warmly welcome the Superdackel to the Mercedes Benz household. We invite you by some means,” he mentioned.

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