CES/BMW boss: “The car is not an iPhone with wheels”

LAS VEGAS (dpa-AFX) – BMW CEO Oliver Zipse would not assume his firm’s enterprise is threatened by the entry of tech teams into the auto business. On the sidelines of the CES tech present in Las Vegas, Zipse mentioned, “We have now no worry of tech gamers as a result of we work with all of them.” He mentioned the way forward for the auto business lies within the job of connecting {hardware} and software program. In doing so, Zipse harassed that producers should preserve their dominance over knowledge and “have the competence to be a techniques integrator.” The complexity of the autos is a stumbling block for tech rivals, he mentioned: “The automotive will not be an iPhone on wheels.”

The expertise sector has been gaining affect within the auto business for years. For instance, Google and Apple are permitting smartphone customers to have their telephones take over the infotainment screens of automobiles. Google can be growing the Android working system, which automakers are more and more utilizing as a software program base within the cockpit. Google’s sister firm, Waymo, develops robotaxi companies, and Apple is engaged on autonomous driving expertise. At CES, Sony confirmed off a prototype of a automotive developed with Honda that will likely be launched below the Afeela model in 2026.

On the similar time, the automotive enterprise is present process a profound transformation. The shift to electromobility brings new automobile architectures, and producers additionally need to make more cash with digital companies past automotive gross sales. Zipse sees the boundaries of shoppers’ willingness to buy automobile features on a subscription foundation, for instance: In the event that they paid 50,000 euros for a automotive, “they cannot say they do not have all the things in it but.” And if somebody would not subscribe to a built-in expertise, then they’ve it put in free of charge.

The BMW boss is skeptical in regards to the market prospects of as we speak’s autonomous driving techniques, the place the automotive can take management in some circumstances and the accountability lies with the producer throughout that point. In line with the widespread classification, that is seen as Stage 3 of autonomous driving. At Stage 4, a automotive additionally strikes by itself solely below predefined situations, however no human intervention is required anymore.

BMW’s competitor Mercedes has since final yr been promoting a Stage 3 system on some fashions that takes over management and accountability on highways at speeds of as much as 60 kilometers per hour till a human can take management again on demand.

Zipse presently would not see cutting-edge expertise sufficient for a enterprise mannequin: “A Stage 3 system that travels at 60, 80, or 120 kilometers per hour, consistently shuts down in a tunnel, shuts down within the rain, shuts down at the hours of darkness, within the fog – what is the level? The shopper is not shopping for.” ” On the accountability stage, for instance, nobody desires to be within the place of a producer who misinterprets the site visitors state of affairs whereas giving management again to the motive force. “We do not take that threat.”/so/DP/stk

#CESBMW #boss #automotive #iPhone #wheels


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