What’s Dee? That is a query requested by those that observe BMW on social media as a result of Dee has apparently taken over the corporate’s on-line presence. It began within the early hours of December 13, and after a number of posts on a number of BMW social channels, all we will say for positive is that Dee appears form.

We will additionally say that it is a form of official teaser marketing campaign. BMW. At first, there have been quite a lot of questioning if the German model had truly been hacked. Mastering a number of social media channels without delay generally is a daunting activity, however to clear all doubts, BMW’s official Dee webpage This contains an invite to subscribe for extra updates.

Clearly, we’re within the early phases of an announcement however BMW shouldn’t be giving a definitive reply presently. we are saying particular as a result of there could also be some intelligent clues in Dee’s quite a few posts which have already been shared on-line. The prevailing idea amongst commenters, given the tone utilized in posts, is a few form of new driver help software program bundle that’s voice-activated. Dee additionally asks some intriguing questions. Howdy, is there anybody on the market? and how do i drive this factor? There’s additionally the primary social put up saying it. I am taking on now could also be a reference to the hands-free driving system.

One other idea means that Dee is a few form of new BMW subscription service. Reality be informed, we suspect that many reviewers who say such issues on-line are cheeky, given BMW’s propensity to provide a wide range of merchandise currently. Vehicle options available for a monthly subscription fee. An unique subscription service for BMW EVs featured Dee in one among her Instagram teaser posts. iX and i7.

Be aware that these are simply theories, however BMW’s web site gives one last clue. The URL of the customized internet web page says subsequent gen2023, so we must always at the very least get some solutions eventually. With the Shopper Electronics Present (CES) coming quickly, it may very well be a super place for BMW to showcase a few of its next-generation applied sciences to the world.

Do you’ve your personal theories? Leap into the feedback and let’s have a look at the best way to clear up this thriller collectively. Or you may take a look at: Bullshit About Vehicles The podcast is accessible under.